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Identifying key performance indicators
Developing a strategy
Experimenting and testing
Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages. This involves tracking, reviewing, and reporting data to measure the web.
Goal sets allow you to categorize the different types of goals for your site.
The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and drive strategy and improve the user's experience.
Website analytics is the process of studying the behavior of website visitors. This is recording, evaluating, and reporting data. Collecting website data and then processing, reporting, and analyzing it to create a marketing strategy.
The web analytics strategy is a process of churning out all the important parameters of your business strategy and integrating it with your data analytics.